SAAS SEO.
Increasing organic traffic by 500%.
This site is now receiving over $10,000 a month in estimated organic traffic value alone!
Results
what we achieved
Campaign length
3 MO
Monthly budget
$5,000
Organic traffic growth
868
Traffic value
$9,300
We had only completed 2 months of links and they haven’t even taken full effect yet…
..but look at this huge spike in keyword rankings:
And the $$$:
As you can see, by following a strategic plan, you can get some pretty impressive results in a short period of time.
These results came thanks to our SEO services.
We encourage everyone to be consistent in their SEO plan and stay on for at least 3 months to start seeing results.
Background
before we started
Even though most of the terms they want to target have small search volume, it’s OK because they are very valuable keywords.
This site had good content, a few first page rankings, but this is such a lucrative industry just getting a few more clients could easily mean $100k+ a year difference per client – Some of the PPC costs were up to $130 per click!
They had potential but just weren’t seeing the traffic yet – that’s where we come in!
The SEO audit
testing the health of the website
We look at keywords rankings, traffic, links, anchor text, and more.
This site had no previous penalties. It did have some previous traffic, but it wasn’t growing.
There was no over-optimization, and overall they just didn’t have enough link juice!
We wanted to increase their link equity, as well as continue making sure we created consistent content.
“Easy win” keyword analysis
the low-hanging fruit
We found 114 terms with volume between 10-40 a month, with an average CPC of $20. Clearly these are not large volume keywords because this is a very niche software, but like we mentioned earlier, this can be very lucrative.
The majority of these terms were on page 2-3. We knew from the beginning we probably wouldn’t see impressive traffic graphs for easy wins, but it would make them lots of money if we could rank them for these.
FREE STRATEGY SESSION
Talk strategy with an expert
Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:
- How SEO can work for your website and business
- Which strategies will get the best ROI
- Which packages are right for you
Competitive gap analysis
what the competition is doing better
These keywords are usually great ideas for creating new content and helping you differentiate from the pack.
We found 301 terms between 300 – 10,000 searches a month, all with CPC. There were lots of gems in there and we shared these ALL with the client.
The SEO campaign
growing the presence in search engines
Here’s what we did:
Month 1
- 1 Guest Post – exact match with easy win keywords
- 1 Guest Post – exact match with other easy win keywords
- 32 Diversified links – naked, brand, and partial match
- 1 blog post with 1000 words – Focused on keywords in the content gap
Month 2 – Same thing without repeating keywords
- 1 Guest Post – exact match with easy wins
- 1 Guest Post – exact match product page 2 from easy wins
- 32 Diversified links – Branded, URL, partial match
- 1 blog post with 1000 words – keyword from content gap
Month 3 – Same thing without repeating keywords
- 1 Guest Post – exact match
- 1 Guest Post – partial match product page 2
- 32 Diversified links – Branded, URL, partial match
- 1 blog post with 1000 words – keyword from content gap
The Takeaway
the hard work pays off
Remember content + authority links is the key.
Month 4+ starts getting really exciting because we see the results from the linking, have more to target, and can push more to page 1!