Travel & tourism SEO.
ranking #1 and generating $26,000 worth of traffic every month
what we achieved
Monthly organic traffic
before we started
This is a site in the travel niche focused on guided tours.
This client actually had their own content team, so we solely focused on link building.
They actually had purchased some of our guest blog post services from us starting in March 2017 and saw great growth, then hired us to fully manage their SEO efforts in May 2018.
From the time they started buying guest blog posts from us, estimated traffic was about 1,700 per month, but now it’s 10,000+ per month!
Here’s how we did it:
The SEO audit
testing the health of the website
We look at things like current traffic, backlinks, anchor text, and more.
We found no penalties on the site and it was off to a good start thanks to their in-house content team and consistency.
Before they hired us to manage their SEO, they were already using our guest blog post services.
With that said, we saw they were focusing on exact match anchors so to protect this site, we wanted to make sure we had diversity when building the campaign. This can be a problem if you over-optimize your anchor text, so we took note of that.
“Easy win” keyword analysis
the low-hanging fruit
We always like to look for keywords that we can get “quick wins” with. When we did the initial analysis, we found 926 easy win keywords ranking in position 4-30.
This was great news and many of their pages had great ranking potential. We worked with the client to pick high volume targets, but also used this to identify LSI keywords we could use as anchor text while building links.
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- How SEO can work for your website and business
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Competitive gap analysis
what the competition is doing better
The competitive gap analysis is designed to help us find keywords that your competitors are ranking for that you currently are not. These are often referred to as your hidden goldmines.
We found 92 keywords that they were not targeting yet their competitors were.
Normally we use this as a basis for content creation, however, since they had their own content creation team, we shared this information with them so they could create this content.
The SEO campaign
growing the presence in search engines
As I mentioned, they were already purchasing high-quality links from us, so that built a nice foundation.
Here is an example monthly campaign:
- 96 Diversified links
- 6 DA10 Guest Posts
- 6 DA20 Guest Posts
- 2 DA30 Guest Posts
- 2 DA40 Guest Posts
It’s important to note that we used natural, benign, and “easy wins” LSI type keywords as anchor text to keep a nice diversity.
the hard work pays off
This is one of the best things about our SEO services – it’s flexible and customized depending on your situation.