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Travel & tourism SEO.

ranking #1 and generating $26,000 worth of traffic every month

In this case study, you’ll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google with our SEO services.
SEO

Results

what we achieved

Before diving into the details of the campaign, let’s take a look at the outcome.

Campaign length

4 MO

Monthly budget

$2,500

Ranking keywords

25,632

Monthly organic traffic

12,216

The results of this campaign have been fantastic, seeing steady increases month over month.
This site is now ranking in top positions for competitive keywords and has an estimated traffic value of $26,000 per month.

Background

before we started

This is a site in the travel niche focused on guided tours.

This client actually had their own content team, so we solely focused on link building.

They actually had purchased some of our guest blog post services from us starting in March 2017 and saw great growth, then hired us to fully manage their SEO efforts in May 2018.

From the time they started buying guest blog posts from us, estimated traffic was about 1,700 per month, but now it’s 10,000+ per month!

Here’s how we did it:

The SEO audit

testing the health of the website

The first thing we always do as a part of our managed SEO service is to do an audit of the site.

We look at things like current traffic, backlinks, anchor text, and more.

We found no penalties on the site and it was off to a good start thanks to their in-house content team and consistency.

Before they hired us to manage their SEO, they were already using our guest blog post services.

With that said, we saw they were focusing on exact match anchors so to protect this site, we wanted to make sure we had diversity when building the campaign. This can be a problem if you over-optimize your anchor text, so we took note of that.

“Easy win” keyword analysis

the low-hanging fruit

We always like to look for keywords that we can get “quick wins” with. When we did the initial analysis, we found 926 easy win keywords ranking in position 4-30.

This was great news and many of their pages had great ranking potential. We worked with the client to pick high volume targets, but also used this to identify LSI keywords we could use as anchor text while building links.

FREE STRATEGY SESSION

Talk strategy with an expert

Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:

  • How SEO can work for your website and business
  • Which strategies will get the best ROI
  • Which packages are right for you

Competitive gap analysis

what the competition is doing better

The competitive gap analysis is designed to help us find keywords that your competitors are ranking for that you currently are not. These are often referred to as your hidden goldmines.

We found 92 keywords that they were not targeting yet their competitors were.

Normally we use this as a basis for content creation, however, since they had their own content creation team, we shared this information with them so they could create this content.

The SEO campaign

growing the presence in search engines

As I mentioned, they were already purchasing high-quality links from us, so that built a nice foundation.

Here is an example monthly campaign:

  • 96 Diversified links
  • 6 DA10 Guest Posts
  • 6 DA20 Guest Posts
  • 2 DA30 Guest Posts
  • 2 DA40 Guest Posts

It’s important to note that we used natural, benign, and “easy wins” LSI type keywords as anchor text to keep a nice diversity.

The Takeaway

the hard work pays off

We see the best results when we add consistent content and links over time. In this case, since this client had a good content team, we were able to focus on high-quality link building.

This is one of the best things about our SEO services – it’s flexible and customized depending on your situation.