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Drive organic traffic

SEO – Search Engine Optimization

Helping your business become more visible in search engines to generate higher quality leads.

SEO

Generate higher quality leads through search engines

SEO, which is the acronym for Search Engine Optimization, helps your website show up in search engines when a potential customer searches for something related to your business. SEO targets what are known as intent-based customers, which are customers who already have the intention to purchase a product or service. These customers already know what they want, they’re just looking for the best provider to give it to them. By ranking highly in search engines, through search engine optimization, you become a go-to provider for these customers. This drastically increases not only the number of leads you get, but the quality of those leads.

Our 3 pillars of an SEO campaign

Technical optimizations

optimizing the code of your website

A website’s core structure is all about making sure search engines can crawl and index all of your content and in the right way. This means having clean HTML code, properly structured URLs (with no parameters, if at all possible), the right HTTP status codes for the right kind of webpages (so a Not Found page results in a 404 code, not a 200 or 302), proper XML sitemaps, etc.

Essentially this is everything that goes on under the hood of your website. It’s what makes your website function. Optimizing the structure ensures search engines can find and easily see the data of your website. It also helps make your website load faster and results in a better user experience.

SEO technical optimization
SEO content optimization

On-page optimizations

optimizing the content of your website

When search engines can crawl your site’s content, that doesn’t mean they know what your content is about. The content aspect of SEO looks at the various elements of text, images, videos, and links to ensure it can be properly interpreted by search engines.

This means having optimized title tags and headlines, properly structured content, sufficient topical focus on a single page, including the right semantic signals, etc. Writing great SEO-friendly content is now more important than ever.

Authority building

increasing the trustworthiness of your website

Great content alone is not enough to rank well in search results. You need to be seen as a trusted source, which is where the authority aspect comes in. With sufficient links from other trusted websites, your site will be seen as trustworthy as well and search engines will rank your content higher in search results for relevant queries.

It’s not enough to be on the first page of Google. You need to rank #1. Your website authority can be the difference between ranking #3 vs #1. The difference between #3 and #1 is staggering. The #1 ranked website on average will get 400% more traffic than the #3 website, and 200% more traffic than the #2 website.

SEO authority building
SEO case study

Real client, real results.

$500,000 in potential leads in 12 months

See how our SEO campaign drove nearly 900 potential clients to this men’s health clinic in 12 months, totaling in nearly half a million dollars worth of potential leads.

Our time-tested and proven 10 step SEO process

See exactly what we do during an SEO campaign that gets you to outrank your competitors in search engines. Our SEO process is industry leading and proven to work. Stop paying companies for leads and start generating them for yourself on your own website.

Step 0: Website design

laying down the foundation

Before we start on an SEO campaign we need to look over your website design and make sure it has a modern, responsive design and is optimized for conversions. Without this, your SEO campaign will drive traffic to a website no one will want to use and will leave you missing out on conversions. Redesigning a website has a huge impact on your rankings, so it’s best to do it before we embark on an SEO campaign.
website design
on-boarding

Step 1: Onboarding

getting to know your business

Our SEO campaign starts with a meeting, whether in person or over the phone, to learn as much as possible about you and your business. We have you run us through your business model, focusing mostly on your value propositions and customer segments as well as your goals for the digital marketing campaign. We’ll also have you inform us about who your direct competitors are. This gives us a strong understanding of the your business and target customers. It also allows us to create customer personas.

Step 2: Competitor research

investigating your competition

Learning about your competition is the second step in our SEO process.  This is going to be crucial if we are to get you to outrank them. If you are a local business, we’ll search for local competitors in your area, including the ones listed in the on-boarding meeting. We want to know how well they rank in search engines, what keywords they were ranking for, and roughly how much traffic their websites are generating every month. This is all made possible with our industry leading tools. After researching your direct competitors we’ll have a good understanding of what it’s going to take for us to generate results for you.
competitor research
keyword research

Step 3: Keyword research

what are people actually searching for

Keyword research is the next step in our SEO process. We take the services, products, and locations of your business and derive the best keywords that we should focus on for the campaign. For a local business that serves local customers, we’ll focus on localized keywords, also known as Local SEO. This will help generate localized traffic to your website.

Step 4: Website sitemap

creating a content silo

After we’ve created our list of keywords to rank for, our fourth SEO step is to create a website sitemap to organize the new content we would be creating. We call this a “content silo”. A content silo is organizing the content in a way that makes sense to a search engine and to a user. This increases user experience and results in higher rankings. We create these sitemaps in a spreadsheet and list out the URL, Title tag, and keyword for each page we intend on creating.
website sitemap
technical website audit

Step 5: Technical website audit

finding and fixing technical errors

The fifth SEO step is where the research ends and the action begins. Now that we know everything we can about your business, your competitors, the keywords we want to rank for, and the new website structure, it’s time to dive into your website.

We run a full technical audit on your website to find any technical issues that may have been hindering your search engine performance. Our technical audit checks your website for more than 45 different items, including title tags, meta descriptions, and broken internal links to name a few.

Once we run the technical audit and understand the technical issues of your website we begin correcting those issues. This can take anywhere from a few hours to a week or more depending on the size of your website.

Step 6: On-page optimization

optimizing the content of your website

Now that your website’s technical issues have been resolved we can move on to step six in our SEO process: on-page optimization. We’ll begin optimizing the pages of your website. This includes restructuring the text, adding appropriate heading tags, ensuring images have alt attributes, and much more. The length of this process again depends on the size of your website.

Then we implement our new content silo. For these new pages, we focus on a single keyword per page. We create content around those single keywords that is optimized for search engines. This includes structured text and some multimedia like images and videos.

on-page optimization
analytics integration

Step 7: Analytics integration

gathering the data

Now that the website is clear of all technical issues and we’ve optimized the entire website it’s time to integrate our analytics channels in our seventh SEO step. These channels include tools like Google Analytics and Google Search Console. This allows us to begin tracking everything that happens on the website and in search engines. The analytics we track include user interaction, user acquisition, keywords, and search engine ranks to name a few.

The reason we wait to integrate these channels until this point is to help with the SEO. When you integrate Google Search Console, Google will begin crawling and indexing your website. We don’t want Google to crawl and index a broken and poorly-optimized website, so we wait until we’ve fixed everything and optimized the website before integrating. This allows the website to be crawled and indexed correctly the first time.

We also create and optimize a Google My Business listing if you don’t already have one. It’s free to set up and helps tremendously when it comes to generating local traffic.

Step 8: Month 1 report

just getting started

At this point in the SEO process we are nearing the end of the first month. We create an initial report that summarizes everything we did for the first month. This includes the competitor research, keyword research, list of technical issues that were fixed on the website, links to the pages that we created, as well as the starting point for our search engine data. The search engine data includes the amount of impressions the website had for the month, the number of clicks, and overall average rank.
first month report
off-page optimization

Step 9: Authority building

building a backlink portfolio

Starting on month 2 of the campaign, we begin building the authority of your website. We do this by gaining backlinks from relevant, high authority sites. For a local business, we begin our authority building by creating local citations. While most, if not all, of these local citation backlinks are no-follow links, they help secure your business as a trusted local business with a healthy portfolio of listing backlinks.

From month 3 and forward we focus on guest blog posts. We reach out to high-authority relevant blogs to post guest posts on. From these websites we are able to secure many powerful backlinks that help increase the authority of your website.

Step 10: Repeat

ongoing optimization and authority building

The last step in our SEO process is continuous maintenance, management, and optimization of the SEO campaign. At this point in the campaign we continue to reach out to blogs to create more guest posts with backlinks. We also continue to monitor and further optimize the pages on the website. Every month we send a results report that shows the changes in search engines, how many clicks the website received, how many impressions the website made, and where each keyword and page is ranking in the search engines.
continous optimization