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Search engine advertising

Google advertising agency

Helping your business reach targeted audiences and generate immediate traffic and revenue.

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Start generating immediate traffic, leads, phone calls, or sales with our Columbus advertising agency

Advertising with our Columbus advertising agency is a great to generate immediate traffic, contact form submissions, sales, and phone calls for your business. There are many different types of digital ads that our Columbus advertising agency can run, including Search Ads, Display Ads, Local Ads, and Social Media Ads. Each ad type has it’s own purpose and understanding what your goals are will help us determine which types of ads you should run.

Our Columbus advertising agency utilizes multiple types of ads

Search ads

advertising in search engines

When a potential customer needs a product or service, the first thing they do is search Google for that service or product. By advertising on search engines, you put your business directly in front of potential customers looking for what you have. Search ads are a great way to start generating leads to your website. This type of ad is very powerful for professional services.

Display ads

retargeting interested customers

Have you ever looked for a product on Amazon and then started seeing that type of product everywhere? That is a Display Ad. Display ads allow us to post graphical advertisements on millions of websites across the internet. With Display Ads, the ad only shows to customers who have already expressed an interest in what you are advertising, making the customer more likely to click on your ad.

Video ads

advertising on YouTube

Video ads on YouTube are a great way to target potential customers with a short commercial. Our Columbus advertising agency can target users who are interested in your products or services based on the user’s watching history. We can also target people geographically so only potential customers will see your commercial.

Local ads

advertising to local customers

Local ads are one of the best ways to promote your local business. By engaging in local ads, your business will show up at the top of the search engines along with your phone number and reviews, making your business a prime choice to purchase products or services from.

Social media ads

targeting passive customers

Advertising on social media has many benefits. It’s a great way to sell products or to spread the word about your brand. With social media advertising, our Columbus advertising agency is able to show your ad to a very specific demographic, ensuring that your ad is only being viewed by the right potential customers with a high chance of conversion.

Columbus advertising agency case study

1,405% ROI with $1,176,000 in revenue.

See how our Columbus advertising agency surpassed all expectations and generated over 1 million dollars in revenue.

view case study

Our Columbus advertising agency process

Discover exactly how our Columbus advertising agency creates, manages, and optimizes successful advertising campaigns for our clients.

Step 0: Website design

laying down the foundation

Before our Columbus advertising agency starts on an advertising campaign, we need to look over your website design and make sure it has a modern, responsive design and is optimized for conversions. Without this, your advertising campaign will drive traffic to a website no one will want to use and will leave you missing out on conversions.

Step 1: Onboarding

getting to know your business

Our Columbus advertising agency starts the advertising campaign with a meeting, whether in person or over the phone, to learn as much as possible about you and your business. We have you run us through your business model, focusing mostly on your value propositions and customer segments as well as your goals for the digital marketing campaign. We’ll also have you inform us about who your direct competitors are. This gives us a strong understanding of the your business and target customers. It also allows us to create customer personas.

Step 2: Competitor research

investigating your competition

With the onboarding completed, our Columbus advertising agency learns about your competition in the second step of our advertising process. We want to see what their ads look like and roughly how much they are spending per click for their ads. If you are a local business, we’ll search for local competitors in your area, including the ones listed in the on-boarding meeting.

Step 3: Keyword research

what are people actually searching for

Keyword research is the next step that our Columbus advertising agency implements in our advertising process. We take the services, products, and locations of your business and derive the best keywords that we should focus on for the campaign. For a local business that serves local customers, we’ll focus on localized keywords and “near me” keywords. This will help generate localized traffic to your website from the advertisements.

Step 4: Landing pages

creating highly focused conversion pages

In order for an advertising campaign to be successful the traffic has to go to a landing page. Our Columbus advertising agency creates these landing pages for each of the different ad campaigns, making sure the content on the page is relevant to the content from the ads, which increases conversion rates.

Step 5: Ad creatives

crafting the advertisements

Now that the research has been completed and we’ve created a highly optimized landing page for the traffic, our Columbus advertising agency begins creating the ads themselves. We write all the content and design any visuals that are needed to get a user to click on the ads and create a high CTR (click through rate).

Step 6: Launch ads

unleash the traffic

Once the ads have been created and the campaign is ready to launch, our Columbus advertising agency starts running the ads. Depending on the platform the ad campigns are running on it can take anywhere between 1-24 hours before your ads are approved and start showing to customers.

Step 7: Analyze and optimize

gathering the data

Once the advertising campaign has begun our Columbus advertising agency will closely monitor the data coming in from the campaign. The first two weeks are extremely important as it sets the tone for the entire campaign.

We analyze the data and make adjustments to the campaign to help increase the efficiency and effectiveness of the ad spend budget.

Some of the items we look at include the search terms that the ads are showing for and add more keywords and negative keywords, as well as demographic information to hone in on the perfect customers.

Step 8: Ongoing optimization

fine-tuning the advertising campaign

The last step in our advertising process is to continuously monitor and analyze the campaign data. Our Columbus advertising agency begins making advanced bid adjustments to the campaign to further increase budget spend efficiency. From there we look to see what the highest performing factors are in the campaign and splice them into their own campaign which we call a “money-maker set”.

Columbus advertising agency FAQ

Below are answers to the most commonly asked questions about our Columbus advertising agency.

How much does your Columbus advertising agency cost?

Our Columbus advertising agency prices each campaign individually. There is an initial setup fee of $500-$1500 depending on the size of the campaign, and then we charge a flat 20% management fee.

How long does it take for your Columbus advertising agency to start the advertising campaign?

Our Columbus advertising agency can take anywhere between 1-7 days to start an advertising campaign depending on the size of the campaign.

What process does your Columbus advertising agency use?

The process that our Columbus advertising agency uses is outlined in great detail above. We’ve been using our advertising process for over a decade and it is proven to produce great results because it’s based on data gathered from the campaign.

How does your Columbus advertising agency measure the success of a campaign?

There are a few factors that we look at to measure the success of advertising campaigns. The first being CTR, or click-through rate. This tells us how relevant the ad is to the user that is seeing it. Average CTR is about 1-3%. The next factor is conversions. This can be in the form of contact form submissions or phone calls. Conversions = leads. From there it is up to your company to close on the leads we generate for you.