Sarasota SEO

Why you need a Sarasota SEO campaign.

bring customers to your website

Are you a business located in Sarasota, Florida?
Is your website struggling to get visitors?
Are you struggling to generate leads on your website?
Do you want to grow your business?

If you answered yes to any of these questions, then you need SEO.

SEO is a very powerful marketing tool. It places your website in front of relevant potential customers already intent on buying your services or products. It skips half of the sales process. You don’t need to convince someone that they need your products or services. Visitors come to your website because you are offering what they are searching for. These visitors then turn into high quality leads that are highly likely to turn into paying customers. We do this by optimizing your website for relevant keywords in the Sarasota area.

About our Sarasota SEO agency.

growing Sarasota businesses online

Ignition Digital Marketing is a full service digital marketing agency that also offers Website Design, Website Maintenance, PPC Advertising, and many more digital marketing services for Sarasota businesses. We have a burning passion for what we do, which is why we call ourselves Ignition Digital Marketing. We believe in forming long-term successful relationships with our clients and we always go above and beyond. Our main goal is to help local Sarasota businesses grow.

Structure optimization.

optimizing everything under the hood

Essentially this is everything that goes on under the hood of your website. It’s what makes your website function. Optimizing the structure ensures search engines can find and easily see the data of your website. It also helps make your website load faster and results in a better user experience.

Authority building.

building your trust in search engines

It’s not enough to be on the first page of Google. You need to rank #1. Your website authority can be the difference between ranking #3 vs #1. The difference between #3 and #1 is staggering. The #1 ranked website on average will get 400% more traffic than the #3 website, and 200% more traffic than the #2 website.

Step 0: website design.

the foundation of SEO

Before we start on an SEO campaign we need to look over your website design and make sure it has a modern, responsive design and is optimized for conversions. Without this, your SEO campaign will drive traffic to a website no one will want to use and will leave you missing out on conversions. Redesigning a website has a huge impact on your rankings, so it’s best to do it before we embark on an SEO campaign.

Step 2: competitor research.

learning about the competition

Learning about your competition is the second step in our SEO process.  This is going to be crucial if we are to get you to outrank them. If you are a local business, we’ll search for local competitors in your area, including the ones listed in the on-boarding meeting. We want to know how well they rank in search engines, what keywords they were ranking for, and roughly how much traffic their websites are generating every month. This is all made possible with our industry leading tools. After researching your direct competitors we’ll have a good understanding of what it’s going to take for us to generate results for you.

Step 4: website sitemap.

creating a content silo

After we’ve created our list of keywords to rank for, our fourth SEO step is to create a website sitemap to organize the new content we would be creating. We call this a “content silo”. A content silo is organizing the content in a way that makes sense to a search engine and to a user. This increases user experience and results in higher rankings. We create these sitemaps in a spreadsheet and list out the URL, Title tag, and keyword for each page we intend on creating.

Step 6: on-page optimization.

creating optimized content

Now that your website’s technical issues have been resolved we can move on to step six in our SEO process: on-page optimization. We’ll begin optimizing the pages of your website. This includes restructuring the text, adding appropriate heading tags, ensuring images have alt attributes, and much more. The length of this process again depends on the size of your website.

Then we implement our new content silo. For these new pages, we focus on a single keyword per page. We create content around those single keywords that is optimized for search engines. This includes structured text and some multimedia like images and videos.

Step 8: month 1 report.

we’re just getting started

At this point in the SEO process we are nearing the end of the first month. We create an initial report that summarizes everything we did for the first month. This includes the competitor research, keyword research, list of technical issues that were fixed on the website, links to the pages that we created, as well as the starting point for our search engine data. The search engine data includes the amount of impressions the website had for the month, the number of clicks, and overall average rank.

Step 10: repeat.

continuous optimization

The last step in our SEO process is continuous maintenance, management, and optimization of the SEO campaign. At this point in the campaign we continue to reach out to blogs to create more guest posts with backlinks. We also continue to monitor and further optimize the pages on the website. Every month we send a results report that shows the changes in search engines, how many clicks the website received, how many impressions the website made, and where each keyword and page is ranking in the search engines.